Networking isn’t just about collecting business cards, it’s about building genuine relationships. To make the most of these events, consider these tips:

1. Elevator Pitch – Be ready to concisely and clearly explain who you are, what your business does and what you are hoping to achieve.
2. Set Networking Goals – Before attending, ask yourself what you hope to get out of the event. Are you looking for new clients? Partners? Or simply to raise brand awareness?
3. Engage Actively – Don’t just stand in the corner – approach people, introduce yourself and ask questions to spark conversation.
4. Listen More Than You Talk – Networking is a two way street. Show genuine interest in others and what they have to say.
5. Follow up promptly – Send a personalized message on LinkedIn or via email to those you connected with. Reference something specific you discussed to job their memory.